DDB

My Creative Service:
Art Direction, Social Media
Management and Concept
Agency: DDB
Year: 2018-2021

Across three years at DDB Düsseldorf, my role grew from creating content to guiding junior talents who create it. This shift shaped how I lead others today. 

My Role
On top of shaping the agency's own visual direction and content strategy, I was responsible for briefing and reviewing work from interns and junior art directors – setting the creative direction and making sure their output stayed on brand.

Learning & Impact
Leading junior creatives while still producing hands-on work myself (like the Kreative gegen Krebs illustration or the Sleepy Santa mailing) taught me how to give clear, usable creative direction – a skill that carried straight into the senior roles that followed. 

Selected new employee welcome posts

This illustration of sleepy Santa in his home office was the Christmas mailing motif for DDB in 2021. The piece was sent to friends and clients of the agency and included a charming GIF illustrated by me. A scene everyone could relate to at the time, after all, we were working from home, sharing the same strange and cozy pandemic reality. 

Alternative Colorway