E.ON

Client: E.ON
Agency: DDB
My Creative Services:
Art Direction,  Collage Style
Development, Composition,
Style Guide
Year: 2018

The WE-blog is a platform created by E.ON to share stories about environmentally conscious and smart solutions, developed in collaboration with cities, architects, and people committed to a more sustainable future. Together with its partners, E.ON aims to build a greener, cleaner and more forward-thinking world.

To visually support the storytelling, I developed a collage style that highlights key elements of each WE-Story and shows how they connect to one another. The background colors for the collages are taken from the existing E.ON brand palette, creating a clear visual identity and immediate recognition. To complete the look, the shadows of each element are set in an additional brand color, giving the collages more depth and energy. 

I love the final result and the dynamic interplay created when the collages are experienced together and on the blog.

Each image shown links directly to its related article; feel free to explore. The stories are absolutely worth reading.  

Here are some early collage drafts I made at the start of the project. Visually exciting, but not yet distinct enough to feel unmistakably E.ON.