Bauhaus – Social Media
This was one of the projects where I took on day-to-day art direction for a brand's social presence during my years at DDB Düsseldorf - working closely with a senior art director and a social media manager to bring Bauhaus's Instagram and Facebook to life.
My Role
I was responsible for the editorial content structure and day-to-day art direction – including reimagining the Reels format with playful but educational DIY videos, while a senior art director reviewed my visuals and a social media manager and I co-wrote the accompanying copy.
Learning & Impact
Establishing a clearer editorial structure and consistent content series significantly increased engagement across Instagram and Facebook. The DIY Reels in particular performed especially well during the pandemic. A good lesson in matching format and tone to what an audience actually needs in a given moment, and in how closely art direction and copy need to work together to land that tone.
