Bauhaus
My Creative Services:
Art Direction, Concept,
Editorial Planning
Client: Bauhaus
Agency: DDB Düsseldorf
Year: 2021
Some selective works that were created for the social media channels of Bauhaus
- or the ones I enjoyed working on the most...
To give you an idea of how the process would flow: before the art direction and designing the actual postings, conceptual and editorial work had to be done within the team. When the ideas were agreed with the client and the go was given, the actual work and art direction then began.
Giving the editorial plan a red line and structure plus creating ongoing series helped Bauhaus significantly improve engagement on Instagram and Facebook. We also reworked the Reels section by creating exiting and fun DIY videos that played a huge role during the pandemic.
