dovia — intuitive + curious creations 

The Concept: dovia is an independent creative venture exploring interior objects and limited-edition sculpted mirrors. What started as an experimental exploration of physical materials away from the screen quickly evolved into a fully realized brand with external orders and a distinct visual identity.

My Role and Execution
As the sole founder and creator, I managed the entire brand-lifecycle. My work spanned across multi-disciplinary fields, combining hands-on craftsmanship with professional brand execution:  

• Brand Strategy & Identity
  Developing the visual language, naming, and positioning from scratch.
   
• Product & Interior Design
  Conceptualizing, prototyping, and manufacturing the physical objects.
   
• E-Commerce & Digital Marketing
  Setting up the digital sales pipeline (Etsy), handling photography, and executing social media marketing.
  

The Takeaway: This passion project showcases my ability to look beyond the screen, step into the shoes of an entrepreneur, and build a cohesive brand ecosystem from the ground up. It reflects the strategic and creative problem-solving mindset I bring to every commercial client project.