ABUS

Creative Services:
New Image Concept,
Game Design
Client: ABUS
Agency: Ogilvy
Year: 2018

To renew the reputation of the German security technology manufacturer ABUS, a new
claim was introduced - The Power To Care Less.

The idea was to bring customers and those who would become customers closer to the products in a playful way. Such a game was not only interesting to existing customers but also modernized the traditional image of the brand.

The idea behind my design was that your belongings face real threats every day.
You can minimize the risks with ABUS and feel The Power To Care Less.

Two different design approaches were presented to the customer. Whereas the one shown above was my design,
which didn't make it to the final round. The choosen design looked like this: